I gotta see this! SHOPOCALYPSE!!!

The new movie "What Would Jesus Buy?", which premiered at the South by Southwest Film Festival, is an attack on consumerism and a warning that we are headed for the "Shopocalypse"! The question is how do you market an anti-consumerism film. Especially when big guys like Starbucks pulled out of the film festival. Is a movie company going to release this film that cuts on Wal-Mart when Wal-Mart sells a majority of their DVD's? This should get interesting.